Melanie Baseden - The Impact Strategist Services banner image


“When we delegate tasks we get things done.
But when we delegate responsibility, others get done much more than we ever could.”

I can do more than post your blogs and schedule some tweets. I’m here to take your overwhelm and turn it into a finely tuned and organised operational process that means you can focus on what you’re great at.

I provide bespoke virtual business support as every client needs something different.

Here’s a sample of the services I offer:


Project Management

Take the projects that have been sitting on your to-do list for months (or even years!) and turn them into reality by creating a realistic project workflow and implement it while keeping track of any other people involved.

Daily Operations Management

Manage your daily operations including your team (and you, if needed). This could cover a bit of all the services listed here and more.

Simon Sinek quote - "Words may inspire but only action creates change."
Dale Carnegie quote - "The man who goes the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore."

Systems and Processes

Create, review and streamline the systems and processes in your business; creation and maintenance of standard operating procedures (SOPs) – this is essential for any staff or contractors you bring into your team.


Social Media Management

Creation of a social media strategy; implementation of the strategy; social media scheduling; curating content for social media channels; social media analysis and reports. I am Hootsuite Certified in Social Marketing.

Research and Analysis

Data research; analysis and reports on competitors / products; facts and figures​.



Bring a set of fresh eyes to anything you’ve written (emails, blog posts, articles, website copy, etc.)


Image Creation

Blog header images; quick tip series using your existing content; social media graphics showcasing your content or inspirational quotes (samples shown on this website); YouTube thumbnails for your videos.

Simon Sinek quote - "Our struggles are the short-term steps we must take on our way to long-term success."
Douglas Coupland quote - "There are 3 things we cry for in life: things that are lost, things that are found, and things that are magnificent."
Michelle Poler quote - "What's the BEST that could happen?"

As I work with you, I get to know your business – your ideal clients, your online persona, your software, your processes. I see what can be improved, and where I can be most effective. We talk regularly, but I come to you with focused questions and solutions. It’s a constant cycle – assess, refine, assess, refine. And every new procedure is documented so future team members can do everything just the way you like it.

The bottom line is that I can organize everything in your head, create timelines, manage your people (and you), navigate roadblocks and, most importantly, make everyone’s job EASIER.

Ready to learn more?